半专业角度来看信用卡 Merchant Offer ,以及讨论大家最关心的问题

请问坛友担心的法律问题呢

然而就快50赞了 :yaoming:
水bi多了赞的水平也很廉价 :yaoming:

3 个赞

那个一年撸一万的的确提心吊胆

请问一万和一千有啥区别吗 :joy: chase会先抓数额大的吗

我猜撸得多接触的商家必然多,没准某个商家较真了

请问应该怎么选?

OP, Cardlytics only entered into an agreement with Amex 4 months ago, amex offers has existed for way longer, I don’t think this is it

https://ir.cardlytics.com/static-files/90bae322-ba8e-411b-8431-6436ba50a271

here’s some more relevant excerpt from another article:

In-House Bank Programs

The last type of competitor are in-house bank programs. The largest two are Capital One and Amex though Citi also runs their own program. Amex is not able to share transaction data with outside parties because they follow card issuer rules so they didn’t have a choice, and Citi previously started implementation with Cardlytics but didn’t want to put in the work so Cardlytics rejected them. Capital One and Citi’s offer walls currently use third-party affiliate networks like the Rewards Network. The drawback is that because they don’t have access to bank transaction data, the offers are not targeted, meaning lower ROAS from advertisers, meaning smaller offers and fewer advertisers.

Even if Capital One were to try and target offers based on purchase data, they wouldn’t have the scale as a smaller platform with less reach is almost always going to have fewer advertisers. Austin Swanson, who has covered Cardlytics extensively on his Substack, recently discovered that Amex recently is running an offer giving users access to Entertainment, a local offers provider that Cardlytics acquired in Q1’22, which potentially opens the door to adoption in the future. Cardlytics recently released a bank self-service platform that allows banks to not directly share data with Cardlytics and instead do it via APIs, allowing Amex to circumvent their card issuer rules. Some existing bank partners like Chase also have their own in-house cashback rewards programs such as Shop through Chase, which is similar to DTC companies in the sense that you have to purchase products through the web portal to earn cashback. This is different from Chase Offers, which is powered by Cardlytics.

That last sentence saves the OP I guess

3 个赞

从ads ecosystem的三个支柱开始切入,楼主内行人

贵司ads组还招人吗?

这其实说明target做的很好,不需要给忠实粉丝发offer获客了

我们组没有,隔壁组前些时候有backfill :rofl:

原文太长了,就说会不被杀全家就行了,虽然说了有人也不一定信

这不是挺成功的嘛,你是粉丝所以不需要给你打广告了 :troll: