To do this, we decided to use a new offensive tool in the bot creator’s toolset that we haven’t really seen used defensively: AI-generated content. When we detect unauthorized crawling, rather than blocking the request, we will link to a series of AI-generated pages that are convincing enough to entice a crawler to traverse them.
Consumer agents began to change how nearly all consumer transactions worked.
Humans don’t really have the time to price-match across five competing platforms before buying a box of protein bars. Machines do.
Travel booking platforms were an early casualty, because they were the simplest. By Q4 2026, our agents could assemble a complete itinerary (flights, hotels, ground transport, loyalty optimization, budget constraints, refunds) faster and cheaper than any platform.
